Word: plushness
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Even if you don't watch much TV, the hospital marketers will find you. You may open your mailbox and find one of Duke's slick, multicolored brochures. Or you may visit your kid's school and have to shoo away Twinkle, WakeMed's man-in-a-plush-yellow-star mascot, who brings joy to the hearts of youngsters--and (not incidentally) stirs up business for WakeMed's Children's Center...
Each month President Neil L. Rudenstine and the deans of Harvard's eleven schools lean back in the plush chairs of Mass. Hall and talk. On the agenda is everything from the use of the Harvard name to the establishment of the University's international outposts...
...people spoke of eclipsing Roger Maris and the corporate types spoke of rebuilding downtown areas with shiny new old-time baseball arenas. No more cookie-cutters! More ballparks with character; with nooks and crannies and doodads and gobblygooks and plush seats and waiter service for RJR Nabisco's senior executive vice president in charge of bureaucracy...
...tennis and squash coaches, conference rooms and offices for all the athletic department offices. Almost all of the third-floor athletic department offices have a fantastic end zone view of Soldiers' Field. The best seat in the house, however, is from the "Touchdown Room," which, with its comfortable and plush seating, is guaranteed to be a real crowd-pleaser among alums and recruits who come to watch a Harvard football game...
Looking for an interactive toy that knows when to shut up? Real Live Babe ($40), from Equity Marketing, is a plush pig that cracks wise, sings songs and makes chewing noises while it eats--all in synch with the time of day. Babe asks for pancakes in the morning, plays games in the afternoon and sings lullabies at night. With more than 100 recorded phrases and songs, this porker should amuse kids without driving parents totally insane. Best feature? Babe falls asleep at 9 p.m. and never wakes up before...