Word: pluto
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Dates: during 1940-1949
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...business (it includes Standard Oil, Du Pont, General Mills, Armour meats, Life Savers). In Manhattan, Gimbels sold 2,000 pairs of Mickey Mouse sandals in one day; in Chicago, Marshall Field recently had a $10,000 day on $3 sweaters offering a choice of Mickey Mouse, Donald Duck or Pluto...
...profession and the slackening of registration in teachers' colleges. President Conant winds up the "March of Time" with a short speech, and is followed by Donald Duck, and Mickey Mouse, and Pete Smith, and at least one other comical feature. This procession of humor is overpowering: all but ardent Pluto fans are advised to synchronize their entrance to the U.T. with the beginning of "The Jolson Story" and their exit with the end of the "March of Time...
...Project were having mythology trouble. They had created two new elements, Nos. 95 and 96 (TIME, Nov. 26). But when they tried to name them, they were stumped. Uranium (No. 92), neptunium (No. 93), plutonium (No. 94) had been named after the last three outer planets, Uranus, Neptune and Pluto...
...while chemists called the new elements "pandemonium" and "delirium." Then one of them took a dive into Greek mythology and discovered that Pluto, god of Hades, had a goddess-friend, Persephone. Element 95, he suggested, should be named "persephonium...
...what about Element 96? Had the ruler of Hades no chick nor child? Pluto had kidnapped Persephone, and since Greek gods usually kidnapped because their hearts were in it, and goddesses were seldom barren, there might well have been a by-blow. Element 96. he reasoned, might be called "bastardium...