Word: plymouth
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Dates: during 1960-1969
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...Chrysler set records during the first quarter of 1968, and March sales indicated that there are still better days ahead. After six months of the model year, Plymouth's Fury is some 30,000 units ahead of last year's model, and all Dodge models are doing well. Chrysler's market penetration was up two percentage points to 17.5%, chiefly because sales of Plymouth's intermediate Belvedere have climbed substantially...
...NEGRO IN AMERICA (from Birmingham jail, 1963): Before the Pilgrims landed at Plymouth, we were here. Before the pen of Jefferson etched across the pages of history the majestic words of the Declaration of Independence, we were here. If the inexpressible cruelties of slavery could not stop us, the opposition we now face will surely fail. We will win our freedom because the sacred heritage of our nation and the eternal will of God are embodied in our echoing demands...
...Ford Mustang in 1964, Detroit is offering an increasingly wide array of hot intermediate-sized "muscle" cars, and an even wider range of optional extras designed to make them hotter still. At the International Auto Show in Manhattan last week, the muscle cars were there in force, from Plymouth's Road Runner to Pontiac's Firebird, and they made an obvious hit with visitors. Says Ray Brock, publisher of Hot Rod magazine: "The high-performance buff can now literally 'build' his own individualized machine right on the showroom floor." Among the fastest of the new hybrids...
...Plymouth's Road Runner, a stripped-down version of the Satellite, which, with the addition of the dome-shaped 426-cu.-in. "Hemi" engine,* covers the quarter mile in a blistering 13.5 sec. from a standing start, hits a top speed of 107 m.p.h. "Beep-beep" goes the horn, duplicating the sound made by the cartoon character, as a warning to slowpokes that the Road Runner is on its way. Cost...
After months of study, Plymouth Laboratory Director J. E. Smith and his colleagues calculated that thousands of sea birds died from being coated with oil or from swallowing it. But except for the rosy-footed summer tourist, few other shore or sea creatures were seriously bothered by the oil. The detergents, however, killed a significant amount of sea life and seriously upset the ecology in many coastal areas...