Word: plymouths
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Dates: during 1990-1999
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DeSoto. Hudson. Duesenberg. Packard. And now you can add Plymouth to the long list of American car brands no longer gracing auto showrooms. DaimlerChrysler executives announced Wednesday that the company is discontinuing the brand after 72 years. Earlier this decade, when Plymouth's sales begun to slump, Chrysler reinvented the brand as an economy line of cars for young families, branding it with the slogan "One Clever Idea After Another." At the same time, Plymouth's mid-sized Breeze sedan and the Voyager minivan received enthusiastic reviews from automotive magazines. But last year, after Chrysler merged with German auto giant...
...1970s, Plymouth's domestic sales maxed out at 750,000 per annum, buoyed by its success in stock car racing. Then globalization - and fuel shortages - set in. In more recent times, the Detroit behemoths have begun to gobble up foreign automakers, notably Volvo and Saab, with younger demographics and better brand images, and some of America's most famous brand names, such as Plymouth and Oldsmobile, have begun to feel the pinch as the companies seek to cut marketing and advertising costs by focusing on brands with a more youthful image. Oldsmobile, with sagging sales throughout the decade despite many...
...reconstruction of the Mayflower and a preserved waterfront also grace Plymouth's harbor. The town pays homage to eastern Massachusetts' staple crop as the home of Cranberry World...
...MBTA's new Plymouth line takes visitors south to the heart of the Old Colony. Plymouth ($8 round trip), home of the infamous Plymouth Rock and the Pilgrim's first permanent settlement in the New World, remains a vintage seaside port...
...reconstruction of the Mayflower and a preserved waterfront also grace Plymouth's harbor. The town pays homage to eastern Massachusetts' staple crop as the home of Cranberry World...