Word: plywood
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Dates: during 1960-1969
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Brothers on a Plank. Samsonite still bears the image of Biblicist Jesse Shwayder, who founded it in 1910 with $3,500. He brought his four brothers into the firm, introduced plywood-frame luggage and emphasized its strength with advertising that pictured the five Shwayder brothers standing on a plank supported only by a piece of their luggage. Shwayder retired in 1962, turned over control of the family-owned corporation to his son King David Shwayder and two able sons-in-law. Now 83, he still calls to offer them ideas...
...hundred strong and packing 25 tons of scenery, Britain's Royal Ballet moved into Manhattan's Metropolitan Opera House last week to begin its long-awaited three-month tour of the U.S. For the occasion a new 56-ft. by 46-ft. stage of pliant plywood was constructed over the Met's pitted and creaking timbers. On opening night virtually every square foot of the new stage was covered with dancers as the company unveiled Choreographer Kenneth MacMillan's lavish new version of Romeo and Juliet. For many in the celebrity-studded audience, headed by Vice...
Gene C. Brewer, president, U.S. Plywood Corp...
Russians First. Though the Russians were the first commercial makers of plywood (they began packing tea in plywood boxes in the 1870s), American manufacturers have long since grabbed the world-production lead. The growing do-it-yourself market absorbs 8% of their output, and industrial uses account for another 15%, but half of the nation's plywood now goes into housing. By aggressive promotion, self-imposed quality control and imaginative research to develop new uses for plywood, the industry has boosted the amount built into the average new home from...
ICOMI has been so successful, in fact, that it is beginning to make its presence felt all over Brazil. It recently joined with Sweden's SKF to build a ball bearing plant near São Paulo, is making plans to expand into the sugar, plywood and palm-oil businesses. With world manganese prices once more moving up after a slump, ICOMI expects soon to have even more money for seed capital and diversification...