Word: pocatello
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Dates: during 1940-1949
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When the news hit, the telephone operators in Arco's one-room exchange above the Dee Hotel plugged in every line in Butte County, ringing telephones all up & down the Big Lost River Valley. A man from Pocatello, who had just been offered a one-story building for $10,000, walked across the street to look at another site. When he got back, he found the price had jumped to $17,500. Soon, jalopies were pounding into town and Arco's streets were jammed with jubilant wheat farmers and ranchers, shouting, cheering and recklessly counting their future wealth...
Last week the pitted, single-lane oi. road to Pocatello bustled with more traffic than Arco had seen for years. Speculators from as far away as Boise bid for lots that had long lain unsold at $10. "We don't want to gouge anyone," protested Realtor Ora Jones. But a lot opposite the Dee, which is the town's only hotel, jumped from $2,000 to $18,000. Said one Pocatellan: "The jackrabbits up there have 'For Sale' signs over their holes...
...Mayor Winfield Scott Marvel, who is also Arco's undertaker and paperhanger, began worrying about such big-city problems as labor unions, jails, and sewage (Arco now uses septic tanks). Other nearby towns caught the atomic fever, began figuring on their share of atomic prosperity. The mayor of Pocatello (pop. 30,000) expansively predicted a population of 100,000 in three years. A poolroom owner refused $70,000 for his place ("That's when two fools met," commented Idaho Congressman John Sanborn...
...palms were loaded with four inches of white stuff which the residents recognized as snow. San Diego, one jump from the Mexican border, had a little snow too, the first since the earliest weather records (1850). Waco, Tex. had the coldest day (5° below zero) since 1899; Pocatello, Idaho, had the coldest day (31° below) ever recorded...
...regional flavor as distinctive as the home towns of many of their senders: Contoocook, N.H.; Battle Mountain, Nevada; Olive Branch, Mississippi; Pocatello, Idaho; Vienna, Georgia...