Word: pocatello
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When the news hit, the telephone operators in Arco's one-room exchange above the Dee Hotel plugged in every line in Butte County, ringing telephones all up & down the Big Lost River Valley. A man from Pocatello, who had just been offered a one-story building for $10,000, walked across the street to look at another site. When he got back, he found the price had jumped to $17,500. Soon, jalopies were pounding into town and Arco's streets were jammed with jubilant wheat farmers and ranchers, shouting, cheering and recklessly counting their future wealth...
...palms were loaded with four inches of white stuff which the residents recognized as snow. San Diego, one jump from the Mexican border, had a little snow too, the first since the earliest weather records (1850). Waco, Tex. had the coldest day (5° below zero) since 1899; Pocatello, Idaho, had the coldest day (31° below) ever recorded...
...regional flavor as distinctive as the home towns of many of their senders: Contoocook, N.H.; Battle Mountain, Nevada; Olive Branch, Mississippi; Pocatello, Idaho; Vienna, Georgia...
...Leonard Lyons for a day, managed to fill a column despite a handicap. "To write a gossip column," he explained, "you have to be up and about among lively company. But I have been stuck in Washington for almost two years now and . . . talk is much more interesting in Pocatello...
...common traits, to which all kinds of uncommon things happen. Morse says he got the idea for One Man's Family from reading Galsworthy's Forsyte Saga. Family is as prettied-up a picture of American life as the neat colonial homes in the ads. A Pocatello, Idaho judge has described the program as "the pillar of the American way of life." It has been a pillar to Carlton Morse too, bringing him more than 20 radio awards of high & low value, and grossing an estimated...