Word: pochapin
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Visitors to the Boston area seek out Harvard sweatshirts as ideal souvenirs, said Sandy M. Pochapin, sales promotion director for the Coop...
...judging from shopper turnout so far, they say that for sales holiday season '84 will be even bigger than holiday season '83. "The economy's better and people are feeling optimistic and buying larger ticket items," says Sales Promotion Director Sandra M. Pochapin...
...Pochapin adds that since the Square construction--which left a gaping hole on the Coop's front doorstep--is now all but complete, the store "doesn't have the image problem we felt we had last year...
...Although Pochapin says that " September is the Coop's Christmas" because of the back-to-school book rush, the Christmas season comes in a close second and draws a lot of members who don't shop there on a regular basis...
...Pochapin says that to handle the rush--especially on Saturdays and the 10 days before Christmas--the Coop this year hired 200 temporary sales clerks, 150 of whom work in the Square store. In addition, the Coop has hired extra security help to combat the always "embarrassing" problem of shoplifting which gets worse during the holiday rush, says General Manager James A. Argeros. Those additions push the staff to 60 percent above normal in the month before Christmas, he adds...