Word: pochapin
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According to Sandra M Pochapin, sales promotion general manager. Coop employees will receive a profit sharing benefit of 8.8 percent, 1 percent less than student and alumni members...
...Pochapin fortified himself with a selective jury, headed by veteran Artist John Sloan, assisted by Critic-Painter Walter Pach, Painter Howard Patterson, Academician Alphaeus Philemon Cole. Pochapin's jurymen share his crusading zeal...
...Pochapin first tried out his sales plan in Baltimore. ("If a product goes over in Baltimore, it will go over anywhere.") He sold over 225 paintings in a one-week stand, but lost money through heavy promotional expenses. He also discovered that people do not want to buy art from a transient art dealer. So Pochapin rented his Manhattan Hall...
...addition, there are twelve Halls of Art now operating throughout the U.S. and about 150 stores have bid for the privilege of opening others. Next fortnight a Hall of Art will open in Gimbel's department store in Philadelphia, the following week in Pittsburgh. Future Pochapin plans: 1) to furnish artists with materials, deducting such costs when paintings are sold; 2) to turn Art Movement into a nonprofit organization...
...Pochapin's artists have received some $100,000 from Hall of Art sales. Most of them have not known anything like it in recent years. Last year, one 63-year-old painter, who had seldom sold a painting, sold $700 worth in one day. Stunned, he announced he was "now going to paint with all the fire Toscanini uses to conduct," rushed home, dropped dead...