Word: pocketbook
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...this the kind of economy and society that the people want? Voters cannot judge intelligently until they know more about the real cost -and who would pay exactly how much. McGovern must be both more candid and more precise on those passion-rousing issues, which concern not only the pocketbook but also the whole future direction of American society...
...begin working the rich vein of voter discontent over inflation and taxes. They also warned him early that the electorate preferred straight talk to rhetoric this year and was fed up with slick media campaigns. That advice, which happily coincided both with McGovern's personality and his pocketbook, has paid off handsomely...
Occasionally a sports book comes along that tries to put sports in a proper perspective rather than gratifying an athlete's ego and pocketbook. Paper Lion is, perhaps, one of the only intelligent, perceptive ones I can think of, Joseph Durso's The All-American Dollar-The Big Business of Sports, qualifies as another. Although Durso, a well-respected sports journalist for the New York Times, fails to destroy the sports myth or attack with much zest, he often offers an insight into sport as a capitalistic, cut throat enterprise, controlled by television, run by businessmen in the front office...
...advertising executive with a breakfast-food account will tell you, the best way to a mother's pocketbook is through her children. Some Wisconsin Telephone Co. ads use an engaging little moppet named Lori Busk, 7, who urges mothers to buy a second telephone for the convenience of their tots. One ad begins with a hidden voice asking Lori, "Hey, what do you like most about extension phones?" Lori replies, "All the colors," adding, "They're convenient." She then explains convenience: "It means that when you're busy coloring in your room, you don't have...
...raid shelters on every street, in every apartment building: the signs, "NO PHOTOGRAPHS - MILITARY INSTALLATION" within the very downtown of major cities; the roadblocks on main arteries of traffic, to prevent the illegal entrance of Arabs from the Occupied Territories; the guards in the movie-houses, checking every pocketbook, every briefcase for explosives. Everywhere is the vision of the Enemy who will always perpetuate the state of war and prevent peace from being more than a mere quantitative decrease in hostilities...