Word: pocketbooks
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Dates: during 1960-1969
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...Woolworth's new-found politico-economic consciousness. It took, after all, years of sit-ins and picketing, thousands of letters and even some jail sentences, to get the chain store to integrate its lunch counters all over the country. Stupid anti-Communist gestures evidently give Woolworth's more serious pocketbook jitters than do widespread movements for expanded democracy and civil rights here at home...
...pieces will be shorter, and we'll use more pictures." Hopefully, such changes will nudge Atlas out of the money-losing habit that afflicts so many small-circulation magazines. For the moment, Eleanor Worley has no objection to making up Atlas' monthly losses out of her own pocketbook (though she keeps the magazine's finances a determined secret). But neither would she object to making a little money...
...national institution into which one U.S. adult in eight has placed part of his savings. So much has been invested in the market by private pension funds ($17 billion on the New York Stock Exchange alone) and insurance companies ($12 billion) that what happens on Wall Street affects every pocketbook in the land...
...they plunge deeper into U.S.-style competition, Europe's automakers are abandoning their old tendency to concentrate on one class of car. Like Detroit's Big Three, they are now making an effort to offer models suited to every pocketbook and taste. Volkswagen has expanded its line to include the medium-sized (for Europe) 1500 model. The luxurious Mercedes has acquired the pint-sized DKW, and English Ford has turned its Zephyr and Zodiac lines into luxury cars. In a curious alliance of two state-controlled companies, France's Renault and Italy's Alfa Romeo plan...
Bearing out the national income system's noninflationary message last week was more prosaic evidence detectable in every pocketbook. Though the consumer price index edged up in March to a record 105% of the 1957-59 average, its total increase since March 1961 has amounted to only 1.1%. And since 1960, the value of the dollar has been eroded only 1.8%, v. 3.7% between...