Word: pocketbooks
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Dates: during 1960-1969
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...Girl: "Blithe spirit, her skin the beige of beaches," dressed in "14-carat comfort, 14-carat chic." What was exciting them was the new effort to add elegance to the casual look of the American woman. Sportswear for milady has never been more abundant, more nearly priced for every pocketbook, more durable, or made more suitable for 24-hour wear. It also emphasizes the bare look, i.e., no sleeves, no back. All across the U.S. last week women thronged fashion shows and department stores to sample the casual wares...
...Radio Cairo broadcasts offered his Moslem brothers little but hate. As one Israeli living in the Ivory Coast puts it, they found that "people will forget a lot of politics very quickly if you can outshine the next fellow at filling a need that helps people in the pocketbook...
...teenagers. Detroit tycoons, retired schoolmarms sunning in Miami. For skindiving has the great virtue of letting each swimmer make his own terms with the deep. With no need to compete or excel, the skindiver can choose a way to have fun beneath the surface that suits his nerve and pocketbook...
There is the case of a bright small-town boy, son of a construction foreman in northern Wisconsin. He has straight A's in math and science, B's in English, and he wants to be an electrical engineer. The state university fits his pocketbook, but his dream is M.I.T. He should try M.I.T. (though his only-average college board score in English is a hazard), and he should also try Wisconsin's Ripon College (enrollment: 600). He may feel happier at Ripon because it is smaller and less expensive...
From the remarks of the conference speakers, there are still many sucker buyers to make life easy and profitable for gyp sellers. The outstanding forms of pocketbook piracy are still 1) "bait-and-switch advertising," i.e., luring the customer into the store with a ridiculously underpriced item, then persuading him to change to an expensive one; 2) high, fictitious list prices that are tagged on merchandise to make a customer think he is getting a bargain by a "price...