Word: pocketbooks
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Little did he know that the change would involve his dog, a pocketbook-size Papillon named Genevieve. Just for fun, Fried had written a handful of comic essays about his pooch, which his wife Katrina distributed to several online dog groups. After getting enthusiastic e-mail responses to the stories, Fried decided that he might have enough humorous anecdotes about Genevieve to sustain a book. With time on his hands and a marketing background to help him get a book into stores, he started Eiffel Press in 1999. Fried hired a book packager to help design the publication...
Harvardgop.com was born two years ago when HRC bought the domain name and programmed it to take the viewer to HRC’s website, http://hcs.harvard.edu/~gop. Retaining ownership over the domain, which frequently did route traffic to the official HRC site, pinched the club’s pocketbook to the tune of $12 a month, and last month club leadership decided to let the domain...
...McBride failed to articulate how he'd pay for improved schooling in Florida, Jeb pounced and successfully labeled McBride a tax-and-spend Democrat, political death in tax-allergic Florida, which still resists a state income tax. "This turned from an election spotlighted on education to one focused on pocketbook issues," says Susan MacManus, a leading Florida political analyst at the University of South Florida in Tampa. While the chief voter concern was schools, she notes, Floridians were willing to entertain the notion of change. "But when they suddenly start thinking about all the economic uncertainty we're living under...
What can Harvard do? Summers has significant leverage against Coke. Harvard owns more than 300,000 shares of Coca-Cola stock worth $15 million dollars and has an exclusivity agreement for beverage service on campus. Between these two relationships, Harvard can hit Coke where few activists can: in the pocketbook. Furthermore, Deval Patrick of the Board of Overseers is also an executive vice president and general counsel of Coca-Cola. As students we must use our voice within the university to pressure it to use its clout in the Coke corporation to enact change...
...persuasion is not very foolproof. It might result instead in a situation where lip service is paid to minority hiring (putting a token black candidate on a list of candidates, for example). To go after a college, any college, you’ve got to aim right for the pocketbook...