Word: pocketbooks
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...What we're trying to do is maximize everyone's happiness while keeping in mind the pocketbook" of the Faculty, Kaufmann said
Surely the West can bring itself to make some small, temporary sacrifices by putting pressure on the two Achilles' heels of the Soviet system-its pocketbook and its prestige. I hope that all Western European countries and international humanitarian organizations (not just Jewish ones) will close ranks and offer a common front to Soviet countermaneuvers on this issue...
...allowing the price to rise to whatever the market will bear. Senate Commerce Committee experts predict that that approach would raise the fuel bill of the average U.S. family by $2,888 over the next six years; their own plan, they say, would hold the pocketbook impact...
General William Westmoreland visits, looking for a job and advises Ford to bomb the Ho Chi Minh trail and mine Halphong harbor for a month. Ford replies courteously. "Unfortunately, the law says we can't do that, Westy." Miss America stops by and almost forgets her pocketbook, but the president reminds her, "Better not leave your purse, Shirley. We've got some real bad characters around here." All the president's visitors have their pictures taken by the White House photographers, and Ford makes sure that they all get copies. The president's usual lunch, we learn, is cottage cheese...
...nearly two decades, the nation's airlines have tried to fill empty seats on their cavernous jets primarily by catering to the air traveler's palate rather than his pocketbook. They have wined and dined him with increasingly elaborate soup-to-nuts meal services and, while offering a variety of excursion rates, raised regular fares more than 40 times since the jets began flying in the U.S. in 1958. After the last across-the-board fare boost of 4% in November, however, customers suddenly began to rebel. Airline traffic has slumped 15% below a year ago, even though...