Word: pocketbooks
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Christmas selling season started, retailers beamed last week at the prospect of record volume. The U.S. consumer, who has spent freely and faithfully all through the year's downs and ups, was opening his pocketbook as never before. Sales in the nation's chain stores scored the year's biggest gain in October, up 7.1% over October of 1957. For the first ten months, chain store sales topped the brisk 1957 pace...
...went, on into the afternoon: nine topflights brainstorming, creating, stumbling upon spontaneous, golden keys to unlock the city's pocketbook...
...such airborne blasts as: "Want to hear about a contest that's fantabulous? Then, guys and gals, listen! Just write, in 50 words or less, a statement saying 'I am going back to school because.' Enter today-that sawbuck will look pretty sharp in your pocketbook! The grand prize winner will win $100 in loot. Take part in all these kicks!" Sample promotion tagline: "The little red school house is-well-like...
...officer. For the presidency, the board picked a dark-horse candidate from G.M.'s executive pool: lean (160 Ibs.), baldish John Franklin Gordon, 58, who had been vice president for the body and assembly divisions. Fred Donner will continue to work from New York, watch G.M.'s pocketbook, speak for the company on broad policy. Jack Gordon will handle production in Detroit, probably do much of the talking about cars, refrigerators, diesel locomotives, research...
...poured on the oldfashioned, hand-pumping hard sell, hurled themselves into door-to-door sales drives and marathon "cold turkey'' telephone campaigns. Chicago salesmen sported handkerchiefs hopefully-but falsely -embroidered "Business Is Good." In St. Louis, Milwaukee, Dallas, Atlanta. "You Auto Buy Now" campaigns assaulted the public pocketbook. With an assist from Chevy Salesman Power, New York dealers kicked off their campaign with Ringling Bros. circus acts at a monster Madison Square Garden rally. In Los Angeles, a parade of new cars led by a show girl in a pink, fur-trimmed Thunderbird implored everyone...