Word: pocketbooks
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...Pocketbook Optimism. Some newsmen -who as a group are not famed for sunny dispositions-admit frankly that their sudden preoccupation with cheer radiates from the pocketbook. "We don't want to scare our advertisers to death," says Editor Joseph E. Lambright of the Savannah morning News, which last month reported that downtown sales were off 10%, next day ran an advertiser-pressured "clarification" explaining that the slump was caused by the suburban growth. Last week the Nashville Tennessean was pointedly warned by advertisers that its alert coverage of the recession was "bad for business." Newspaper front offices have reason...
...years; in Meredith's phrase, she is "a dying something never dead." In death's slow embrace she remains beautiful and virginal, tended in the peaceful New England countryside by a dedicated aunt and a Negro cook. This sunnily funereal household is subsidized out of the thin pocketbook of Annette's husband James, who shares one room in New York with his mistress and dreams of the day when death will free him to marry her. When the mistress becomes pregnant, James resolves to divorce Annette, but face to face with the supine, trusting invalid, he holds...
...power behind today's boom is a completely new approach to private flying. Instead of designing planes for pleasure, the industry designs them for work. "Utility" is the new watchword. With rugged aircraft to match every purpose and pocketbook, the industry has made it highly profitable for many a company-and thousands of individuals-to take to the air (see color pages). Big farmers and ranchers, such as Idaho's R. J. Simplot, who needs three planes to supervise his many farming operations and other interests, are learning that they cannot get along without planes. Using them...
...reporter. But after he finally got his chance to cover a story, he quit because reporting "didn't really have the glamour it seemed to have," turned to his father's undertaking business instead. Conveniently, what's good for Kutis' morale is good for his pocketbook; his soccer team puts his best foot forward. "You can't advertise much in this business, you know," he says. "But I'm sure the community knows Kutis...
...seven years. Mayor Wagner refused to accept the figures. Then the state attorney general eased the pain by ruling that state aid would not be reduced unless the next regular count confirmed the decline. Net result of the gamble: a $1,500,000 loss to the municipal pocketbook and a stiff blow to municipal pride...