Word: pocketing
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...controversial business. In the past decade, corporate America's annual budget for advertising products and services to kids has more than doubled, to an estimated $15 billion. The pot of gold: $600 billion in family spending that children under 13 are said to influence, along with $40 billion in pocket money that they spend on purchases from candy to clothes, an amount projected to hit nearly $52 billion in 2008, according to the market research firm Mintel. As many a besieged parent can attest, children's marketing seems to be raining down everywhere, from the Internet to video games...
...something more than a friendship occurs. A clanship forces you to belong, as it presents you with a role to add to your inner resume. Though Ireland is moving forward into the Americanized world—the discovery of a cell phone in every kid’s pocket and a McDonald’s on several streets confirms this—it has still retained the most important part of its foundations...
...dust jacket unfolds into a 29 x 21 3/4 inch, poster-size, full-color work about God, man and comic strips. The verso displays Gary Panter's giant mandala of cartoon and fine-art characters through the ages. Ingeniously, when wrapped around the book, the poster forms a pocket on the front and back in which sit - surprise! - two mini-comix by John Porcellino and Ron Rege Jr. In a single package, "McSweeney's" explodes conventional notions of what comics should look like...
What can you do when your mobile-phone battery runs low and you're nowhere near a power source? New pocket-size products, compatible with most cell phones, can help. The Sidewinder ($24.95) is a hand-cranked electricity-free charger. Hook it up to your phone, and crank your way to six minutes of talk time or 30 minutes of standby time for every two minutes of turning. Or try disposable batteries, such as the Cellboost ($5.99), which plugs into your phone and provides about 60 minutes of talk time and 60 hours of standby time...
...surprising, considering that he could barely walk on and off the field. The plays that the coaches drew up had to be primarily based on the legs of freshman running back Clifton Dawson or on a trust in Fitzpatrick’s ability to sit back in the pocket and find that open receiver...