Word: pocketsful
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For shoppers in today's economy, there's just too much temptation out there. Sure, your pockets are tight. But there are clearance sales in every store and deep discounts down every aisle. So how do you stop yourself from spending - especially when you know that during this awful downturn...
According to a new study to be published in the Journal of Consumer Research, shoppers are less likely to spend their dough if they are carrying cash in large denominations. This so-called denomination effect can be a powerful predictor of consumer spending habits. Through a series of experiments, the...
What's driving the denomination effect? First off, some consumers see large bills as more sacrosanct than a bunch of chump change. "People tend to overvalue bigger bills," says Joydeep Srivastava, a marketing professor at the University of Maryland's Robert H. Smith School of Business and a co-author...
Colleges of all stripes are taking a battering as endowments evaporate and the alumni-donation well dries up. But when it comes to actually getting its class in the door, Skidmore, which allowed TIME to observe scholarship discussions and review admissions and financial-aid applications less than two weeks before...
Each of Kentridge's film projects generates suites of charcoal drawings, most of them descendants of Goya's desolate readings of human affairs. Charcoal is exactly the right medium for Kentridge. Burnt carbon has a gravity all its own, and it's perfect for Kentridge's blasted landscapes, crowds of...