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Nike's success is all the more remarkable given its earlier technology stumbles. One attempt at a gadget that could measure a runner's speed and distance was a clunky pod that attached to a shoelace. Mark Parker, then Nike's co-president and now its ceo, called the pod "the tumor" and in 2004 clamored for something better. Donaghu's group presented a prototype with a tracking device tucked under the sole. "The thought was to get rid of the tumor by making it disappear," says Michael Tchao, the general manager for Nike Plus...

Author: /time Magazine | Title: Cool Runnings | 10/4/2007 | See Source »

...technical rehearsals this week, the Shuttle Launch Experience begins with riders climbing an authentic looking gantry into a white "clean room" to board a model of a crew pod in the shuttle's payload bay. A real 8.5 min. vertical launch into orbit reaching a speed of 17,500 mph is compressed into a 5 min. jowl-rattling experience, including the key launch milestones of solid rocket-booster separation, main engine cut off and the external tank separation...

Author: /time Magazine | Title: Space Travel on a Shoestring | 5/18/2007 | See Source »

...contrast to Beecham's somewhat orthodox business model, the Yotel is downright radical, attempting to pack guests into much smaller spaces than Western consumers usually encounter. Woodroffe says he was influenced by Japan's capsule hotels, which feature rooms little bigger than the sleeping compartments on trains. Yotel's "pod rooms" will offer a bit more space than Japanese-style cocoons. Still, they're not for the claustrophobic. The largest are just 10.5 sq m, though they're tall enough for even the most statuesque of guests to stand up in. Also jammed into that space: tiny workstations...

Author: /time Magazine | Title: A Room with No View | 4/11/2007 | See Source »

...million-plus netizens can, by collective effort, accomplish noble ends. Take the case of Foxconn, a Taiwanese company with a factory in the southern boomtown of Shenzhen. After two local journalists published an article questioning labor conditions in the factory (which made parts for Apple's I-pod), Foxconn sued them personally for millions of dollars. But the resulting hue-and-cry on the web prompted the company to back down. Admirable...

Author: /time Magazine | Title: Cuckolders and Latte Hawkers Beware! | 1/26/2007 | See Source »

...While many of the top tech players at CES are headlining their copycat i-Pod accessories, few have new tools that encourage music-making. One of the most creative and refreshing new applications at this year's show, therefore, is a digital piano-learning game that encourages kids (and musically curious adults) to toy around with a piano keyboard. "From Bach to Bon Jovi, your child will be playing in minutes," the company's tag line promises. And despite the product's crude, toddler-friendly design, the program actually works well to introduce the basic concept of piano fingering without...

Author: /time Magazine | Title: The Five Funkiest New Gadgets | 1/9/2007 | See Source »

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