Word: podcasting
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...Hollywood Reporter review predicted that the film--budgeted at $100 million and the object of a rights wrangle between Warner Bros. and 20th Century Fox--would be the "first real flop of 2009." (TIME's Lev Grossman offers a fan's review of the movie. Download the podcast...
...book. If there'd been a cheapo novel called Citizen Kane that preceded the movie, somebody who'd read it first would have said, "Nice try, but it's not MY Citizen Kane." (TIME's Lev Grossman, a devout Watchmen fan, sizes up the movie. Listen to the podcast...
...today, with the attendant media attention to match. But what keeps it perpetually fresh as a subject is its scope - climate change touches on science, Washington, business, society, geopolitics, even religion, and the reporting does as well. The sheer complexity means there's always something to write, blog or podcast about - as my editor likes to remind me. Frequently. (See the top 10 green ideas...
...used as its creator intended, it can transform a wavering performance into something technically flawless. "Right now, if you listen to pop, everything is in perfect pitch, perfect time and perfect tune," says producer Rick Rubin. "That's how ubiquitous Auto-Tune is." (Download TIME's Auto-Tune Podcast from iTunes...
Aside from the put-it-out-for-free model, the marketing angle of novel podcasting is what separates it from bricks-and-mortar book-selling. Sigler and Hutchins continue to use the online world to campaign. But how far can this niche truly expand? Most of the copy is generated by tech-saavy, sci-fi loving males, though romantic novels and military fiction are also becoming popular. Mur Lafferty, 35, a novel podcaster who lives in Raleigh, N.C., concedes "there's a lot of guys," but she finds a growing number of listeners are women. What ultimately stands...