Word: pogo
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Dates: during 2000-2009
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...Over at Pogo, short ads appear in the middle of the screen after each game, when people are ready for a break anyway. Not only did Pogo top Media Metrix's stickiness rankings this January, but it also broke into the top 100 sites for overall traffic...
...secret to our success is that we're not trying to create the latest, greatest, coolest thing," says Pogo CEO Erick Hackenburg. "One hundred million Americans play cards every day; 50 million play bingo. We've just paid attention to what people do." So go ahead, squander your time on that pricey PC playing virtual cribbage until 3 o'clock in the morning. After all, you're hardly the only one hooked on silly sites...