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...every bolt, chrome strip and screw, and have unit costs tallied well in advance of final pricing. G.M. thus knows its break-even point precisely: when it sells 2,500,000 units or achieves $7 billion in net sales. In 1962 it sold 2,739,000 beyond that point-and the profit on each additional vehicle soared...

Author: /time Magazine | Title: State of Business: Profit Phenomenon | 2/8/1963 | See Source »

...Mike") Pearson raised an embarrassing point: Diefenbaker insists on sharing "joint control" over any U.S. nuclear weapons in Canada. But U.S. law forbids any such arrangement. How, therefore, could the Prime Minister be sure that the missiles would be armed in time to do any good? Diefenbaker evaded the point-and left U.S. Secretary of State Dean Rusk equally up in the air. To keep nuclear powers from increasing, said Rusk, the U.S. insists on retaining "custody" of allies' nuclear weapons but is ready to negotiate "control...

Author: /time Magazine | Title: Canada: Nuclear Impasse | 3/9/1962 | See Source »

...happens upon an ox and rushes home to tell Mamma about its wondrous size. Proud of her own size and disdainful of "being outdone by any living creature," Mamma Toad puffs and puffs until she resembles a huge balloon. Then: "With all her might she puffed to the bursting point-and burst into little pieces...

Author: /time Magazine | Title: The Press: Huff, Puff, POOF! | 8/4/1961 | See Source »

...turning point-and Stevenson's major decision-hinges on the West Virginia primary May 10. If Jack Kennedy sweeps the state, some of Stevenson's closest advisers will urge him to endorse Kennedy. They argue that support from Stevenson might be enough to put Kennedy well ahead of the pack, soften the feud over religion. Then, if Kennedy should falter at the convention, Stevenson could not be blamed as a holdout, and Kennedy, in turn, might throw his votes to Stevenson...

Author: /time Magazine | Title: National Affairs: Stevenson Comes Ashore | 4/25/1960 | See Source »

...family are led to the train, all the suppressed guilt in Henriques boils to the top. Through a single act of revenge (toward Cohn) and kindness (toward Hirsch), Henriques forfeits his life. In a desperate effort to expiate his sins, he writes the confession which is Breaking Point-and he writes hurriedly, because he is on the list for the next train to Auschwitz...

Author: /time Magazine | Title: Books: Beyond Remorse | 2/10/1958 | See Source »

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