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...founder and CEO of STC Associates, a brand-consulting firm. "These days, brands need to become a movement instead of just relying on good reviews for their Super Bowl commercials." But why not hit customers from both the top down and the bottom up? Pepsi executives are quick to point out that there will be traditional television advertising for Pepsi Refresh, just not during the Super Bowl. If you're going to launch a charitable initiative that can build goodwill toward your brand, however, isn't 100 million captive viewers an attractive audience? If you're going to give away...

Author: /time Magazine | Title: Behind Pepsi's Choice to Skip This Year's Super Bowl | 2/3/2010 | See Source »

Overall, the authors point out, the absolute risk of suicide was small; among the more than 340,000 cases studied, 148 men died of suicide. But the relative risk was still quite large, says study co-author Lorelei Mucci, an epidemiologist at Brigham and Women's Hospital in Boston...

Author: /time Magazine | Title: Study: Cancer Patients at Higher Suicide Risk | 2/3/2010 | See Source »

...taken in. Indeed, for many months, no less than the Los Angeles Times, the Weekly Standard, CBS News, and even The Times of India were quoting authoritatively from Eisenstadt’s blog posts and press releases, believing him to be a staple of the Republican establishment. At one point, Time Magazine published his ‘tweets’ online alongside those of such luminaries as Newt Gingrich and Meghan McCain. In reality, however, Eisenstadt was the ingenious Internet concoction of two filmmakers, Eitan Gorlin and Dan Mirvish—a fictitious pundit working out of a non-existent...

Author: By Yair Rosenberg, CRIMSON STAFF WRITER | Title: A Comedy of Political Errors | 2/3/2010 | See Source »

...regrettable missteps. “Holiday” features an appalling non sequitur of a bridge, out of nowhere introducing the story of a girl protesting against the Iraq War by becoming a vegetarian into a song that seemed to be about vacations. There is no real point to the political sidestep, and it sits very awkwardly with the song and the album as a whole. On “California English” the group for some reason chooses to auto-tune Koenig’s voice, with terrible results. Closer “I Think Ur A Contra?...

Author: By Chris R. Kingston, CRIMSON STAFF WRITER | Title: Vampire Weekend | 2/2/2010 | See Source »

...Early polls put Dilma in second place, behind Jose Serra, the São Paulo governor who has yet to formally declare his candidacy. A December Datafolha poll gives her 23%, against Serra's 37%. Still, that's a 7-point gain over her numbers from last August, which suggests she is on the right track. Still, she clearly has her work cut out to make herself known to voters, especially in poorer and more remote parts of the country. "She doesn't do well at rallies," Castro Neves said. "She is trying to change that, but with Lula alongside...

Author: /time Magazine | Title: Could Lula's Health Affect Brazil's Succession? | 2/2/2010 | See Source »

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