Word: pointings
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...customers don't respond, however, Thompson promises they'll be reminded of the value. "We are not going to sweep under the rug the affordability aspect," Thompson says. "This is a long-term awareness campaign. You will see everything from taste, indulgence, convenience and price point across the body of work that will be presented over the next couple of years." Yet the company has so far resisted franchisees that have been too explicit about price. Last year in Seattle, a group of McDonald's franchisees ran a billboard that read, "Four Bucks Is Dumb," a clear shot at Starbucks...
...advice about college selection.The results speak for themselves. Since the Web site’s launch, it has already garnered a base of 24,000 students. And not only is the number of users impressive, but the program seems to achieve its intended goal: according to Shah, a 200-point increase in total score is typical over the length of the course. THE “MATH” TO SUCCESSOne of INeedAPencil.com’s success stories is Evan M. Kendall, currently a junior at Sharon High School in Sharon, Mass. He discovered the Web site through...
...Europeans say, “footballing” when Walter and Clem accidentally collided knee-to knee in an unbridled explosion of full contact dude-ness.BAM! Walt was on the ground, obviously in a bunch of pain. His knee had gotten smacked pretty good. Now, at this point, a lesser man might have lashed out at Clem for his role in having facilitated the collision. But no. There was no blame to be placed here, no mud to sling. Walty understood that knee collisions where a very real possibility in a heated game of shirtless soccer, and after a brief string...
...equality movement in general—is something that is as dangerous as it is strange. In our post-sexual liberation society, a woman is now encouraged to embrace her sexual autonomy until an unspoken, invisible line dictated and measured only within her own head is crossed, at which point she is catapulted into decorated victim status. In advocating this philosophy, the movement reduces women to passive victims and, worse still, takes away from the women who are victims of truly egregious sexual violence...
...Lord-shall-provide accounting gimmicks by D.C. standards. He knows its potential cuts could sound nasty in a 30-second ad, but he wants Republicans to stop running away from limited-government principles. "We've got to stop being afraid of the politics," he says. "At this point, what have we got to lose...