Word: poiret
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Dates: during 1960-1969
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...helped found the company in 1886. Aiming at the overfed women of the Reich's middle class, he marketed corsets under such formidable names as "Colossus," "Hercules" and "Grenadier," the last with a whalebone skeleton guaranteed to be indestructible. When, in 1918. a flamboyant Parisian couturier named Paul Poiret launched an anti-corset crusade, Triumph faltered so badly that it had to take up the manufacture of toweling, a sideline that survives today...