Word: poker
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...Watch "Poker Comes to China...
Watch TIME's video "Texas Hold'em Poker Comes to China...
...Singaporean Bryan Huang, 24, is one such rising star and a favorite in this week's tournament. Last year, he moved to Macau to develop his career as a professional poker player. He spends his days betting on as many as 12 simultaneous tables online, and then plays into the night in cash games at the Grand Lisboa. "Once people understand that poker's a game of skill, they'll grow into it and definitely prefer it over baccarat," says Huang, referring to the fact that baccarat players bet against the house while poker players bet against each other. "Give...
...around these marketing challenges, promoters across Asia are sponsoring rising talents and relying on word of mouth to popularize the game. In South Korea, gaming company AsianLogic is hoping poker will take off among the legions of video gamers in that country. "We're converting Korean [World of] Warcraft players into poker players," says Tom Hall, AsianLogic's CEO. "If we dangle $5,000 in front of them, they'll blog about it." (See 10 things to do in Las Vegas...
...Asia might be new to the game, but some of the most famous American poker players are of Asian descent. That includes five of the top 20 World Series of Poker players: Men (The Master) Nguyen, Scotty Nguyen, John Juanda, David Chiu and Johnny (Orient Express) Chan, who holds two WSOP main event titles. Still, without media exposure, these names remain unknown in Macau, leaving organizers to develop local heroes who can inspire the masses to take up the game...