Word: polaroiding
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Dates: during 1980-1989
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...that he could so easily sail back into his magic. Until the debate, the presidential campaign had been a disengaged and ghostly pageant, on either side a kind of somnambulation: Reagan working under a charm, Mondale under some sour malediction. After Louisville, the campaign began to develop, Like a Polaroid picture in one's hand as the images start to come clear...
...will be a brand-new Eastman Kodak self-contained camera-video recorder, which uses narrow 8-mm tape. By Christmas the Kodavision unit will be joined by two more of the new generation of so-called camcorders: General Electric's Uni-Cam and a still-to-be-named Polaroid product. RCA has a system all ready to go, but is waiting to see how consumers respond...
This approaching battle among U.S. giants in the home-video-equipment field is a mere reflection of the war between Japanese companies. The Kodak and GE 8-mm camcorders are both made by Matsushita, while Toshiba created Polaroid's, and Hitachi is the source of RCA's. As many as ten Japanese manufacturers, including Sony and JVC, reportedly have their own version of the new video gear. They are closely watching American reaction to the introductions to decide when to bring out their products...
...competition from companies like MCI Communications and GTE-Sprint, A T & T announced a program that gives its 80 million residential customers credits toward buying 50 different products and services. By making $15 to $300 a month in long-distance calls, customers become eligible for reductions on Polaroid cameras, airline tickets and nights in a Howard Johnson's motel. If callers reach out and touch someone often enough or long enough, they can talk themselves into $500 off a Toyota truck. The A T & T plan is aimed at helping the company hang on to its dominance...
Kodak's instant camera has been a longer-term disappointment. Launched in 1976 to compete with Polaroid, the Kodamatic has made little money for the company. Shipments of instant film and cameras sagged 20% last year below the already low 1982 levels. Wall Street has so soured on Kodak's venture into instant photography that the company's stock jumped 1¼ last September on rumors that it was about to stop making instant cameras...