Word: polaroiding
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...Atlanta bomb was not Munich 1972, which was Black September's awful masterpiece. By comparison, Atlanta was amateur night. But Atlanta came in the immediate aftermath of TWA Flight 800, and close enough in history to Oklahoma City, to leave in Americans' minds a conviction, developing like a Polaroid picture, that their nation is somehow in the process of losing whatever may be left of its old immunity. For a long time, Americans have nervously congratulated themselves that terror was an evil native to other lands. The complacent thought picked up, almost unconsciously, on the founding American premise...
Viewers, however, may no longer know what it means to be overly commercial. Polaroid has gone so far as to buy ads within ads, sponsoring the networks' own promotional trailers. Recent spots for upcoming shows--from Fox's Melrose Place to this Thursday's entire NBC lineup--begin and end with the new Polaroid slogan, "See what develops," and the company's logo. Meanwhile, some of the world's largest advertisers are simply starting up their own sitcoms. In a partnership with Paramount TV, Procter & Gamble is now airing Home Court on NBC and, on CBS, Almost Perfect and Good...
...market by spreading their ad budget across many shows rather than by socking it into one. But that's not so easy in a world of 500 channels and ever more "new media" outlets. "There's more competition in the marketplace," says Cheryl Kroyer, director of media services at Polaroid's ad agency, Goodby, Silverstein & Partners. So advertisers who can afford it are going back to sheer, unavoidable visibility--and there are few things more visible than the Church Lady dancing with a life-size taco. Kroyer notes that the networks have powerful economic reasons for getting ever cozier with...
Saturday's event was a kimono reading, which was followed by an invitation to visitors to try on the both an informal kimono and a traditional Japanese wedding gown. They then received Polaroid photos of the themselves in the outfits...
Although he discovered last Wednesday that he has been laid off from a chemical engineering position at Polaroid, Foley said he plans to continue providing the Great Dane with "a hero's diet...