Word: polaroiding
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...billion) has the most to gain. After scoring numerous hits over the years with ads for longtime client Volkswagen, the agency attracted notice with its beguiling babies series for Michelin tires. But DDB lost several major clients in 1985, dropping $45 million in business with the exit of Polaroid and Atari alone...
...roof of the garage at the Century Plaza Hotel in Los Angeles were treated to a strange sight. As a chorus line of cheerleaders kicked and a bevy of multicolored balloons rose in the sky, a huge cloth dropped to reveal a two-story model of a camera. Polaroid was pulling out all the f-stops to introduce the Spectra, a new instant camera that will sell for a steep...
...Polaroid hopes that the Spectra will revive its instant-camera sales, which plunged from a record 9.4 million units in 1978 to 3.5 million last year as more and more shutterbugs turned to superior 35-mm cameras. The Cambridge, Mass.-based company says that with the advanced chemistry of Spectra film, the new camera will produce sharper pictures with truer color than did previous models...
Several women came in while we were there. Two Harvard women stayed for about five minutes, filled out forms, took a Polaroid, and left. We smiled at them when they walked in. They looked at us icily. Competition. The one who had her picture taken was beautiful: olive skin, long curly black hair, dressed all in black. Her friend, a prim-looking blonde in an '82 Harvard athletic department sweatshirt, told Chan she wasn't applying, but then relented. "As long as I'm here..." She said, picking up a form. Out of the blue, Chan asked...
...student, who preferred that her name not be divulged, said Chan was friendly as he took Polaroid snapshots of her fully clothed and had her fill out a short form asking for such items as major, measurements, and hobbies. She said she might pose clothed for the pictorial if Playboy asked...