Word: polaroiding
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...reports that it is pouring "very substantial funds" into instant photography. Land says that Kodak researchers still "don't know where they're going" with an instant process. Some stock analysts, however, believe that the company plans to market its own instant film process for use in Polaroid cameras as early as 1973. These experts are convinced that any camera buff-even a Polaroid owner-would automatically have faith in a new yellow-box product. Meanwhile, there is much speculation that Kodak and Polaroid are racing each other to introduce -some time in the next few years-instant...
Certainly Kodak is eager to make and market instant-photo cameras, but that will not be easy. Polaroid employs no fewer than 25 patent attorneys, who have erected a blockade of some 1,000 patents around the Polaroid process. Though rights to the original Land inventions in instant photography have long since expired, no would-be competitor has been able to jump ahead of those that are still tightly protected. Thus, to an astonishing degree, Polaroid has no direct competition...
...Polaroid is anything but a conventional corporate giant. It has no long-term debt, because Land is convinced that he should be "financially conservative and technologically audacious." In Cambridge, the company seems to feed on the intellectual and technological ferment of neighboring Harvard and M.I.T.-where Land occasionally teaches courses in specialized sciences-and sometimes on social ferment as well. Soon after the Kent State killings in 1970, Polaroid employees were invited to send any message of their choosing to President Nixon at company expense; some 2,200 did so. Polaroid technicians have gone to extreme lengths to protect...
Land has built Polaroid very close to his own self-image-part scientist and part humanitarian philosopher. The latter side of the corporation's personality is most strongly expressed in its extraordinarily forward-looking community-relations program, which has served as a model for other big corporations. Polaroid now donates money or some other form of assistance to 143 community projects in the Boston area, including day-care centers and tutoring projects. Says Cambridge Mayor Barbara Ackerman, a Democrat and social activist: "Polaroid is the only industry in this city that you can go to for money, for land...
...Polaroid is interested in the world far beyond its immediate neighborhood. The company's community relations director, Robert Palmer, recently spent ten days helping mediate a prisoner revolt at Massachusetts' Walpole state prison, and has condemned as dehumanizing a proposed ID card system for Massachusetts welfare recipients-even though an ID system pioneered by Polaroid might well have been used. This year the company reached a longtime goal of employing one black in each ten jobs, about the same ratio as blacks in the total population...