Word: poldruhi
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...hell-bent entrepreneurs, that just calls for more persistence. When former AT&T sales executive Mary Poldruhi wanted to open a restaurant serving East European fare in Parma, Ohio, a Cleveland suburb, she turned to the telemarketing skills she had acquired at the telephone company. Poldruhi, who is of Polish descent, made cold calls to all the doctors and lawyers listed in the phone book whose surnames ended with such suffixes as -ski and -cz. She raised $240,000. "I would have called every -ski in the U.S. and Poland if I had to," she says. Her new restaurant...
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