Word: policelli
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Dates: during 2000-2009
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...little after noon in oxford, England, last Thursday when Gina Policelli got the news by phone. No, no one called her up; she tuned in her mobile phone to bbc News 24 and caught the latest reports of the Liberal Democrat party conference, then flipped over to Sky News, all while standing on the Oxford University campus. "This is really impressive," gushed Policelli, 25, who works at the National Library for Health at the university. Welcome to the world of mobile television, where broadcasters, mobile operators and handset makers are trying to bring traditional TV to the planet's mobile...
...however, must still await resolution of some fairly hefty issues. Music downloading didn't take off in a mass way until MP3 compression became an industry standard, and mobile-TV operators must decide among at least four would-be mobile broadcasting standards under development. Still, one look at Gina Policelli's face tells you why so many companies are vying to dominate the mobile-TV space. "I would pay for this." When customers are that eager, tech firms will find a way to make Mobile-TV work first, and iron out the details later...
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