Word: poll
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Dates: during 1950-1959
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...bigger vote totals than Republicans in most statewide races, were led by affable, two-term Senator Warren G. Magnuson, 51, who, although unopposed for renomination, gathered 426,000. This was a resounding 150,000 more than his November opponent, Republican Governor Arthur B. Langlie (TIME, Sept. 3), managed to poll in his primary race. Thoroughly drubbed in the Republican gubernatorial primary: Donald W. Eastvold, Washington's ambitious young (36) attorney general, who first gained political fame as the Ike-supporting "young man with a book" at the 1952 G.O.P. National Convention, later had a personal falling out with Governor...
Like an early swallow ushering in a new season, the first Gallup poll of the 1956 presidential campaign last week fixed the starting positions as well as they will ever be fixed. After asking voters across the U.S. which ticket they would now like to see win, Pollster George Gallup announced these results...
With the campaign's preliminary stages over, the first assessments of Early-Starter Stevenson's performance were on record last week. His campaigning, actually in progress since he announced last November that he would seek the nomination, might have given him a genuine advantage. But the Gallup poll did not show that it had done so, nor did the first cool analyses of what he had accomplished...
...Bowdoin, went on to take an Sc.D. from Harvard and to join the zoology department of the Indiana University. After he founded his Institute for Sex Research in 1947, Kinsey and a specially trained staff of psychologists, sociologists, lawyers and statisticians launched a kind of super Gallup poll of America's sex life. Some of the results sounded sensational. According to Kinsey's figures, nearly half of the American men had homosexual experiences "at one time or another," nearly half of the married men committed adultery, 25% of the married women found their sex life in some...
Does soft-selling sell? Manhattan's McCann-Erickson Inc., after spending $3,000,000 on a study of consumer psychology, now makes wider use of "situational" salesmanship aimed at creating soft-sell personality for the products it advertises. A recent consumer poll established that the average reader finds bragging headlines only 60% as effective as the copy that cajoles or informs. Says a veteran agency executive: "The kid glove can also pack a brick...