Word: pollan
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Dates: during 1990-1999
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...sales figures testify to the genius of marketing moguls, since they have persuaded people to ignore nature's essential nature. Michael Pollan, a writer and gardener of the old school, argues rightly that nature abhors a garden: left to its own devices, your yard will revert to forest or swamp or meadow in a matter of years, if not months. But at the same time, if you are willing to do the work...
There is nothing new about such conceits, of course. "Snobbery and gardening have gone hand in hand for hundreds of years," argues Pollan. There have always been those who plant old roses with good bloodlines, he explains, and those who go for high-tech hybrid teas with names like Chrysler Imperial-"a rose named after a car, for God's sake." What's different today, he observes, is that gardening has become such a fad. "You can pour vast sums of money into an acre of land and acquire the patina of sophisticated gardening very quickly." Horticultural social climbers speedily...