Word: pollinger
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The first round of data from exit polls is out, and there are some demographic trends that may (or may not!) tell us something about what to expect tonight. But remember: Exit polls are compiled from interviews with voters as they leave polling places. They are notoriously unreliable.
Exit polling - surveying people leaving voting locations about the ballots they cast - debuted in the 1960s, as news organizations (and on a small scale, candidates) sought to gather demographic data about voters that could be used to predict election results. Legendary polling pioneer Warren Mitofsky conducted the first major exit...
In the 1990s, the major news networks and the Associated Press formed a polling consortium called Voter News Service (VNS) to cut costs, eliminating the redundancy of reports from multiple sources. But redundancy isn't always a bad thing, as proved, disastrously, in 2000 - when VNS (and the networks soon...
Actual projections are made by "decision desks" at the networks - small groups of journalists and polling experts who use exit data and actual returns to decide when to announce winners. So even though all the networks have access to the same exit poll data, they often don't broadcast projections...
The Secrets of What Makes Your Polling Place Work - Or Not