Word: pollitt
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Dates: during 2000-2009
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...Learning to Drive” touch on a variety of unexpected subjects, including the melodramatics of break-ups and cheating boyfriends. “The book is pieces of my life, my thoughts. As with everything I write, I hope to make a connection,” says Pollitt, who appeared at the Harvard Book Store on Monday. Pollitt hopes to reach out not only to her female readers, but also to men who might be less familiar with her work. But Pollitt also accepts that her outspoken feminism has caused some, including The New York Times, to respond less...
TIME: Is it key to leverage that expertise? Pollitt: We would argue very strongly, yes. There is a basic benchmark: the money that you put into these projects should do more than it would do if you simply handed it over to a charity. That means running projects that have some relationship to your business, or to business in general. So health-care companies doing health-care projects seems very sensible...
TIME: How necessary is it to spend heavily in order to do this well? Pollitt: It's not about the amount of money spent on programs, it's about the effectiveness. It's about answering the question, "Is this getting value for society and for shareholders?" If it's not, they're doing it wrong...
...Pollitt: It's all about innovation. Capitalist companies are awfully good at intervening in response to problems. One of the nicest things about CSR is the extent to which it takes real community problems or issues in the way companies do business and innovates responses to them. What we see among leading exponent companies of CSR are really innovative solutions to local business-related problems. When an ethical issue emerges, initially it's only the leading, most enlightened companies that come up with any sort of response. And once they've demonstrated that these responses are effective, they can then...
...Pollitt: This is an area where the charity sector is continuing to develop effective measures of the impact of community projects. There are ways to assess success by looking at outcomes. If it's a venture-capital project, how much business is created? How many jobs are created? The best companies do employ these methods...