Word: pollpar
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With four sponsors (Colgate Tooth Powder, Mars Candy, Ovaltine, Pollpar-rot Shoes), some 30 commercial tie-ups (hand puppets, record album, comic books, a rocking chair that plays It's Howdy Doody Time), and a two-hour morning disc jockey show on Manhattan's WNBC, Smith can look forward this year to a $350,000 income. The only change he plans for Howdy Doody is an increasing emphasis on plot: "Slapstick alone will not hold kids. You need some sort of a story line. And, within the confines of this show, we can do almost anything." Anything within...
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