Word: pollster
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Dates: during 1970-1979
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...vote for him?" The number saying yes rose from 38 per cent in 1958 to 70 per cent today. That is encouraging, of course. Yet polls are not infallible, and people will often behave quite otherwise in the privacy of a voting booth than face to face with a pollster. Anyone who says that racism and ethnic voting are things of the past in this country is indulging in hypocrisy...
Many factors coalesced to force the swift move. Pollster-Analyst Albert Sindlinger found early in August that the consumer confidence index had fallen to 55%?lower, he said, than during the 1957 recession. Only 27% of those he interviewed wanted to see Nixon reelected. Secretary of Commerce Maurice Stans warned that this year the U.S. may be running a trade deficit for the first time since 1893. House Ways and Means Chairman Wilbur Mills was getting ready to hold hearings on his own proposals for the economy. The final blow was a devastating new attack on the long-weakened...
...dismal and difficult science of economics, one of the most important factors is the elusive matter of the public mood. Already there is an indi cation that Nixon's program is what Americans think they want. Pollster Sindlinger's consumer confidence index had climbed back to 64% by the middle of last week. Now 40% of Sindlinger's sample want Nixon reelected. The White House men are guardedly optimistic. Says one: "Economics isn't chemistry. You can take any theory you've got. If people think it's going to work, it will work. If they...
Died. Elmo Roper, 10, dean of modern political pollsters; in Norwalk, Conn. Roper first realized the value of polls in the late 1920s, when he became an ace clock salesman by sampling the tastes of his customers. He co-founded a New York market-research firm in 1933 and then became the first pollster to adapt scientific sampling techniques in forecasting an election; he predicted F.D.R.'s 1936 plurality within one percentage point of the popular vote. The Literary Digest-then the big gun of polling-picked Alf Landon as the winner. Though he conducted polls for FORTUNE...
Immediately after Maine Senator Edmund Muskie's powerful mid-term election-eve television speech, Pollster Louis Harris set up a mythical presidential race between Muskie, President Nixon and George Wallace. The startling result was a Muskie victory, with 46% of the vote, compared with 40% for the President. Last week George Gallup announced the results of an almost identical sampling taken a month later. In this trial, Nixon squeaked by the Democratic front runner, 44% to 43%. Whether the difference is due to increased presidential popularity or to the vagaries of polltaking two years before the event is difficult...