Word: pollster
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Dates: during 1970-1979
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That sharp contrast also impresses Pollster Ruth Clark of Yankelovich, Skelly & White, who conducted readership surveys in twelve cities, and will summarize her findings to newspaper editors at the A.S.N.E.'s annual convention in New York City this week. Clark thinks readers wanted to know not just the grisly facts and exact body counts of the Jonestown cult death in Guyana but also how the reporter felt, so they could "share his experience." Such an attitude violates all the classic instruction of crabby editors to young cub reporters not to "get in front of the story...
...would gain domestically from success. Such a triumph might temporarily strengthen his hand with the power barons in Washington and help him cope with a stubborn Congress, but political memories are short. Nor would success necessarily improve the President's public image for very long. Said New Hampshire Pollster Richard Bennett: "An agreement would help Carter, but the effect would not be lasting...
...parameters. So, even though they maintain their scientific detachment and method in analyzing data, to collect it they have had no convenient choice but to adopt the time-tested techniques of public opinion polling. Subjects are asked merely to declare their degree of happiness, not define it. Even Pollster Louis Harris turns up as an unlikely temporary happyologist, reporting for this month's Playboy that while 49% of American men rank sexual satisfaction as "very important" to happiness, 84% give that same crucial weight to family life...
Harris, a professional street pollster, has been seeking the answer to that momentous question for the past two months in Los Angeles, Chicago, Nashville, Miami and Fort Lauderdale. "I've been slapped and spit on and threatened with arrest," says he, "but by and large the response has been good." Some 1,000 people -more than 70% of those he has propositioned-embraced the idea...
Harris presents a mixed future for physical fitness: enthusiasm for exercise is on the rise, but a grumbling resistance to the trend is also digging in. The pollster offers a carrot of sorts to the anti-jogging, antisports crowd: the psychological benefits of exercise are so obvious, he asserts, that many troubled, chair-bound Americans may wish to take it up as a form of therapy...