Word: pollster
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Dates: during 1970-1979
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Among the byproducts of jogging are a sense of wellbeing, a pair of tired feet and an intense inflammation of the non-jogger. Though no one seems to know exactly why runners and nonrunners have developed such an intense public loathing for each other, Pollster Lou Harris has a rough idea of how many troops each camp can claim: there are 17.1 million runners and joggers in America, 8 million of whom, reports Harris, are certain that nonrunners consider them "oddballs" and "nuts," and 73 million people who think joggers do indeed tend to be fanatics. Says Harris: "The runners...
...volatile electorate fooled pollsters in a number of states. Pat Caddell, who handled Jimmy Carter's polling in 1976, assured New Hampshire Democratic Senator Thomas Mclntyre that he was leading Gordon Humphrey by 59.5% to 30%, with no signs of movement toward the Republican. Humphrey won, 51% to 49%. Respected Pollster Peter Hart found that incumbent Democrat Dick Clark was leading his conservative Republican opponent Roger Jepsen 57% to 27% in October. "We did not have it tight, and we did not have Jepsen moving up," says Hart. Jepsen beat Clark, 52% to 48%. In Kansas, one survey...
...subside. In fact, tempers seem to be getting worse, not better. Yankee businessmen complain that they are still all but shut out of the Japanese market, and more and more of the American consumers who buy the goods that the Japanese export with such zeal seem to agree. Pollster Louis Harris found that a strong (64%) majority are persuaded that the U.S. is getting shortchanged on trade, by Japan as well as by other countries. Today a good many Americans would applaud the exasperation confessed by John Nevin, chairman of Zenith Corp., in the latest Harvard Business Review. Says...
...WOMAN GOVERNOR. Bella Abzug observes that sexism surfaces particularly quickly when voters feel a woman's style challenges traditional notions of femininity. Says she: "If I were a man, they would have said I was strong, courageous and a leader. Instead, I was called abrasive and aggressive." Washington Pollster Peter Hart finds that older women are the most biased against women candidates, younger men the least biased. Polls have shown that a good-looking woman candidate can actually antagonize a number of women voters...
Ultimately, Carter's success will rest on how well he deals with the issue that most distresses people: inflation. "The pocket nerve is throbbing all the time because of inflation," says Pollster Mervin Field. "Inflation is bugging the public more than anything." Former President Ford is pounding away on this issue. Ford recalls that when he left office, the inflation rate stood at 4.8%. "In 20 months under the Carter Administration, we're back to unacceptable inflation." If inflation is not brought under control, many of Carter's other accomplishments could be quickly-if unfairly-forgotten...