Word: pollster
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Until now, Republicans were able to manage the conflict. And they managed it by ignoring it. That even became part of an electoral strategy dating back to the 2000 election that suggested there was nothing to be gained by moderation. In a memo he wrote to Karl Rove, Bush pollster Matthew Dowd estimated that truly independent voters had fallen to a mere sliver of the electorate. There were, Dowd concluded, not enough percentage points in being "a uniter, not a divider." The key to winning in a polarized country was mobilizing the conservative base. That year, Bush refused to meet...
...pollster, my job is to tap the public mood. As a linguist, my efforts are focused on the words of the electorate and how best to communicate a set of priorities and principles. For the past three months, in focus groups literally from coast to coast - and a dozen states in between - I have heard the constant grumblings of Republicans that their party didn't do enough to follow through on their promises and the anger of Democrats who felt the G.O.P. went too far. Damned if you do. Damned...
...Frank Luntz was the pollster of record for the Contract With America in 1994. He is the author of the forthcoming book Words That Work...
...finding that more and more voters are dissatisfied with their own lawmakers--a more telling phenomenon. The Democrats hope that come Election Day, this perfect storm of discontent will stir a giant wave to sweep the G.O.P. out of the majority. In a recent presentation to top Democrats, pollster Cornell Belcher said the party has its best chance since the Reagan era to win slices of the electorate that have come to be identified with the G.O.P. base, including churchgoers, young white men and Southern men. Frank Newport, editor in chief of the Gallup Poll, sees conditions ripe...
Terrorism and war may be dominating the debate in Washington, but step outside the Beltway, and politicians will tell you that voters have other things on their mind. G.O.P. pollster David Winston says the group of swing voters to watch this year is the one he calls "maxed-out moms," the married women with children who were a big part of George W. Bush's re-election in 2004 but are now anxious and angry. What they want, he says, is relief from the squeeze of higher health-care bills, skyrocketing gas prices, credit-card debt, higher property taxes...