Word: pollstering
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Dates: during 1980-1989
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Beyond that, only one prediction seems safe: Ferraro will be scrutinized, written about, pictured on TV, quizzed at news conferences, debated over living-room tables more than any vice-presidential candidate in decades?if not ever. Indeed, says California Pollster Mervin Field, "apart from a movie star, she will be covered more than any other woman...
Earlier polls generally had shown a woman vice-presidential candidate would attract about as many voters as she would repel. Politicians, and some pollsters, are not at all sure, though, that the surveys are correctly measuring the extent of potential backlash. They note that voters have been asked to respond to a theoretical situation that they have never actually had to face. One Republican pollster points out another factor that may distort the results: the majority of the people employed organizations to question voters are women, and men may hesitate to express unfavorable opinions of a woman candidate to them...
...cuts a fine figure at ceremonies, but in hard times he might seem much too blithe and out of touch. The Democrats will argue, of course, that hard times are looming, that the big deficit and rising interest rates presage economic disaster. "The fear factor is important," says Democratic Pollster Peter Hart. "People will ask, Will I be unemployed in the next twelve months...
...West. Reagan can count on sweeping at least 95 of the 111 Electoral College votes in the 13 Western states. That means he starts off with 17% of the Electoral College. In the South, the President's conservatism is so popular that Atlanta Pollster Claibourne Darden believes "Reagan has only himself to beat now." In the Midwest he is showing surprising strength in the key states of Ohio and Michigan, where he is being helped by the comeback of the auto industry...
...state has been the minimal campaign boost expected of a running mate, and sometimes the only one: when Chester Arthur ran for Veep in 1880 on a ticket headed by James Garfield, he did not venture out of New York for the entire campaign-and carried it. In 1960, Pollster Louis Harris found that Lyndon Johnson added a crucial 4 percentage points to John Kennedy's standing in Texas, which was essential to a Democratic victory. However, not every running mate comes with a home-field advantage: since 1952, the 16 vice-presidential candidates have delivered their own states...