Word: pollstering
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Dates: during 1980-1989
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...voters are secure enough in their bigotry to confess such blatant bias. Wilder strategists, perhaps reflecting their candidate's de-emphasis of racial issues, argue that their putative lead was always exaggerated. "In none of our polling did we expect to have Doug much over 51%," says Wilder pollster Mike Donilon. In other words, if the election was always destined to be a cliffhanger, there was no dramatic last-minute drop-off of Wilder's white support...
Before last week's unexpectedly close Virginia contest, Pollster Harrison Hickman got revealing results by making an offbeat correlation. When white voters were questioned by white pollsters, Hickman found, they favored Republican Marshall Coleman by 16 points. But when whites were telephoned by interviewers with recognizably black intonation, they leaned to Douglas Wilder by 10 points...
...estate market has not subsided. "Obviously the quake was a drawback," concedes Katherine August of First Republic Bancorp, which specializes in loans for luxury homes. "But I don't think it will have a lasting effect on the market. We closed one deal the day after the quake." Says pollster Mervin Field: "Sure it shook people up. But look at the World Series game that was interrupted at Candlestick Park. A few minutes after the quake, you had 58,000 people chanting 'Play ball! Play ball...
...political reason," he told TIME in an unprompted aside. "That's not why I proposed a constitutional amendment. And now I'm reading that people aren't interested in that ((issue)) anymore. Well, my ((internal)) clock tells me that's wrong, and I don't need ((Republican pollster)) Bob Teeter to show me a poll to make me convinced it's wrong." Although Bush insists that he does not steer his policies by the polls, he loves to use survey data to silence skeptics. After he permanently banned imported assault weapons, for example, he privately brandished poll results showing support...
...pollyanish theme of this book is not enough to make you cringe, the way it is written will. Casale is a pollster for USA Today, and Lerman is an editor there...