Word: pollstering
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...most of the campaign, Dukakis has failed to convey his economic message in vivid, kitchen-table terms. "He needs to make it more of a statement of principle," says Democratic pollster Stanley Greenberg. "When he gets done speaking, voters have to think, 'That's what this election is all about.' Time is very short, but there is some time." Last week, juiced up by his favorable debate reviews, Dukakis waged class warfare with more gusto than he usually displays. He belabored Bush repeatedly for ignoring the concerns of ordinary families as they try to educate their young, care for their...
...structure is more formal at Bush headquarters, where Baker's authority $ is explicit as well as implicit. At 7:30 each morning, seated around the conference table in Baker's office are roughly the same seven or eight key people, including Atwater, TV guru Roger Ailes, pollster Robert Teeter and chief of staff Craig Fuller. "What's the line of the day?" is Baker's invariable call to order -- and that question perfectly encapsulates the bumper-sticker mind-set that dominates both campaigns. Teeter provides the initial answer, usually based on his latest polling. The mood is virtually always...
...even that modest claim is shaky in the tumult of Campaign '88. The profusion of polls this summer resembles not so much an album of still photographs as a movie of Keystone Kops at their most kinetic. "Hardly an hour goes by without new figures coming out," says Pollster Peter Hart. "With so many numbers in play, we must be confusing voters a little...
...traditional explanation for both the volatility of polls and the evident mood of disconnection is that most voters simply do not pay much attention to the campaign until Labor Day. This year, Democratic Pollster Paul Maslin points out, that effect is compounded because "no incumbent is running and because attitudes about Bush and Dukakis are so weakly held...
...Moines Register, a prominent editorial voice in the usually Republican heartland, called on Bush to drop Quayle. The New York Times said, "If Mr. Bush wanted someone against whom he could brightly shine, he could hardly have made a better choice." David Hill, a Houston-based G.O.P. ! pollster, called Quayle's standing "a source of enormous frustration to Republicans. There's a feeling that we're trapped, held hostage." Bush, said Hill, had an obligation to the party to consider replacing his Veep choice...