Word: pollstering
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After clinching the Republican presidential nomination in mid-March, George Bush seemed to disappear from the national stage. That low profile was fine with the cautious half of his campaign team. "The public isn't focused on the election yet," declared Bush's pollster, Robert Teeter. "This is a time for unifying the party, planning the convention, developing positions and reaching out to new groups...
...Florida did not transform Dukakis into a win-Dixie Democrat. Actually, the Massachusetts Governor left few footprints in the red clay of the traditional South; in Alabama and Mississippi, he won less than 10% of the vote. "Dukakis gained a half step on everyone else this week," said Democratic Pollster Peter Hart. "But he still has a lot of work to do. He has to get to working-class Democrats, and to do that he needs an economic message of change. One of his biggest problems is the label as a status quo Democrat...
...Bush television ads. One touts Bush's record, the other attacks Dole for supporting the national commission on the deficit, which the ad charges was proposed by Mario Cuomo, the "liberal Democratic Governor of New York." An Ailes assistant copies the ads and sends them by messenger to Pollster Robert Teeter and to campaign headquarters in Washington...
...Bush organization operates more like a board of directors than a classic pyramid, with each member having relatively equal access to the Vice President. The inner sanctum: Fuller, Campaign Manager Atwater, Media Consultant Ailes, Pollster Teeter, Communications Director Pete Teeley and Deputy Campaign Manager Rich Bond...
Bush's surge was so sudden that many pollsters missed the trend. Most tracking polls question a relatively small number of voters, usually fewer than 400, in each party every night. The results are then averaged over several days. The weekend before the primary, most tracking polls showed the race dead even. Some, most notably Gallup, gave Dole the lead by as much as 8 points. By Monday most polls detected that Bush was picking up momentum. Dole's pollster, Richard Wirthlin, found Bush gaining ground but on the basis of his weekend data still insisted the Senator would triumph...