Word: pollstering
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...markets. In Manchester he took a new tack. "The continuing market turbulence shows why we need a new settlement for our times," he said, announcing proposals to "rebuild the world financial system." That's a massive ambition for a man struggling to control his own party, but the U.S. pollster Stan Greenberg, in Manchester on a brief break from advising Barack Obama's campaign, believes it offers Brown's best hope for survival. "If there's going to be a comeback, it will be through managing the current economic crisis," says Greenberg. Pressed to name leaders who have rebounded from...
...among the Democratic rank and file. A new TIME poll, conducted Sept. 11-15, shows Obama and McCain running a dead heat among women overall. But McCain holds an 18-point lead among older, less-educated likely women voters. "Frankly, it's because they are conflicted on Obama," says pollster Geoff Garin, who served as the chief strategist for Clinton's campaign in its final days. "They'd like to vote for a Democrat, but they are not sure Obama...
...that many maxed-out moms are older than Obama, which makes them more skeptical that he has the experience he needs to do the job. Many are more culturally conservative than he is, and they are more likely than their younger sisters to be what Democratic pollster Celinda Lake delicately describes as "racially sensitive." What's more, says Garin, Obama's mantra of change is not so appealing to a group that is already trying to come to grips with all the changes upending their lives. "He's a little too vague for me," says Cathy Hayworth, a Bondurant, Iowa...
...Democratic pollster Celinda Lake calls them "Wal-Mart moms" and "Wal-Mart grandmas" and says they are not so much undecided as conflicted in making their choice this year. Geoff Garin, a Democratic pollster who served as chief strategist of Hillary Clinton's campaign in its final days, agrees. "Frankly, it's because they are conflicted on Obama," he says. "They'd like to vote for a Democrat, but they're not sure Obama is the one." The Democratic nominee has not yet made the sale with these female voters, in part because they have yet to be convinced...
...woman, a venture capitalist from the Denver area, looked a bit like Cindy McCain, and so it was disconcerting when she announced, in a focus group of undecided voters conducted by the Republican pollster Frank Luntz, that she had decided she just couldn't vote for John McCain this year. "I supported him enthusiastically in 2000, but he's hired the same people who ran him into the ground last time to run his campaign," she said. McCain's tone was more negative now. "It breaks my heart...