Word: pollstering
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...Pollster Louis Harris found that many voters had accepted the White House explanation that the President had merely suffered an off night in Louisville. Despite an overwhelming verdict (61% to 19%) that Mondale had won the first debate, Harris reported, fully 46% expected Reagan to dominate the second encounter; only 33% anticipated another Mondale triumph...
...said to another, "I answered that before-wasn't I loud enough?" Republicans contend that displays of her clackety-clack Queens, N.Y., style put off vast numbers of voters. Says one White House aide of Ferraro: "She comes across as too abrasive." Richard Wirthlin, the President's pollster, suggests her audiences are swollen by the converted and the merely curious. "She is a historical celebrity," he says. "Whether they support her or not, they applaud the fact that one more barrier has been broken...
...would cause a riot." But Viet Nam and most of the other national traumas of the 1960s and early '70s have little resonance for young voters today, who are caught up in a surge of patriotic feeling. "They have not had disillusioning events in their lives," says Reagan Pollster Richard Wirthlin. Moreover, for all Reagan's talk about old-fashioned values, he frequently exudes a youthful impetuosity of spirit. "The peculiar thing about Reagan is that he is both brash and a preacher of traditional values," says an aide. "He can say, 'You ain't seen...
Others are skeptical about an enduring shift. "The youth vote is reacting to what it perceives as a healthy economy and to the mythic leadership of Reagan," says Democratic Pollster Hart. "It is not a bellwether for the future." Murray Fishel, a Kent State University political scientist, notes that young voters are more liberal on social issues than Reagan or his party. "Students do not support the Republican platform on issues like the environment or the Equal Rights Amendment," he says. "I think the shift is toward Reagan and not Reaganism." But whether fickle or faithful, the enthusiasm of young...
Simon has stayed on the offensive for most of this bitterly fought campaign, in which each side is expected to spend $3 million. He is trying to make an issue of the Senator's inconsistency. Some of his ads ask: "Where will Charles Percy stand tomorrow? Only his pollster knows for sure." Percy's commercials tout "the Illinois advantage," alluding to his seniority, and attack Simon for sponsoring a symbolic bill in 1983 that would create a box on income tax returns for taxpayers to check if they do not want their payments to be used...