Word: pollstering
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...among those who are 18 to 24 years old. What is more, members of this age group are registering as Republicans rather than as Democrats or independents, by ratios of 2 to 1 and 3 to 1, reversing a trend that began more than 40 years ago. Says Republican Pollster Robert Teeter: "For the first time since Roosevelt there is a significant group in the electorate who are Republican in greater overall numbers than Democrat. If these people stay loyal, you may have a much stronger Republican Party...
...President's Pied Piper appeal to young voters is the improving state of the economy. "They like the kind of notions Reagan gets across, like growth and job opportunity," says Teeter. "They're rejecting this whole idea of limits, that somehow the pie is getting smaller." Democratic Pollster Dotty Lynch agrees: "The youth vote feels the economy is strong, jobs are available. They are giving Reagan the credit." Peter Lund, 20, who is taking a semester off from college to work for the Illinois Republican campaign, is convinced that among students, the job market outweighs anything else. Says...
...convention I was waving two of them." The party was demonstrating to itself and to the public that Democrats were no longer embarrassed by corny displays of national zeal. "I think that the Democratic Convention showed that we don't own the flag," said White House Pollster Richard Wirthlin during the G.O.P.'s gathering in Dallas. "I felt one of the most successful things was their ability to [evoke] traditional values, and that included not only patriotism, but family, neighborhood, the value of hard work-campaign themes we've used with a vengeance...
...Democrats have a grudging but intense awareness of the nation's new mood and its political importance. "This is a country that wants to believe in itself," says Mondale Pollster Peter Hart...
...jeers, and struggles for the heart of the party were apparent on the podium and on the floor, the Republicans' conclave was a telegenic display of unity. But off-camera, the Republicans were more candid about the divergent currents that will determine the party's future. Presidential Pollster Richard Wirthlin, Kansas Senator Robert Dole and New York Congressman Jack Kemp were among the G.O.P. leaders and strategists who met individually with TIME's editors to discuss the changing Republican Party. Their main points...