Word: pollstering
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...class marshalls originally decided in April that they would ask Reagan to deliver their commencement address. Forman, who works at Decision Making Inc., a polling and research firm run by Reagan pollster Richard L. Wirthlin, asked her boss about the possibility of the President speaking...
...aftermath of Jimmy Carter's defeat, his pollster Patrick Caddell sat down to ponder the debacle with Ben Wattenberg of the American Enterprise Institute, and Richard Wirthlin, Ronald Reagan's public opinion expert...
Predicted Pollster Jerome Jaffre: "Most Chirac supporters will remain loyal to the center-right, but as many as one out of four may not." If Jaffre is right, more than a million neo-Gaullists voting against Giscard or abstaining in the second round could rob the President of reelection...
Caddell should know about public perception. Now one of the top people in his field, he began polltaking as a high school student in Florida. Before Caddell finished his senior year at Harvard, he joined George McGovern's campaign for the 1972 Democratic presidential nomination as chief pollster...
Critics have attacked Carter for relying too much on his pollster, but Caddell insists that he was consulted on public opinion only after the major decisions had been made. He says one can only use presidential decisions as "a tactical tool" after the policies have been set. "You can't pick which ones will make you popular," he adds...