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Word: pollstering (lookup in dictionary) (lookup stats)
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...surprised you devoted so much space to the anguish of the inept fraternity of pollsters [Dec. 11. When will these snoopers wise up to the fact that it is nobody's business how a person intends to vote? Many of us delight in never giving a pollster a straight answer...

Author: /time Magazine | Title: Letters: Morning Shows | 12/22/1980 | See Source »

Carter campaign manager Tim Kraft, chief pollster Patrick H.Caddell, political consultant Robert Keefe, and national political director Jack Walsh will represent the president's forces...

Author: By Paul A. Engelmayer, | Title: Campaign Managers, Anderson Highlight Conference at IOP | 12/6/1980 | See Source »

Carter's pollster, Patrick Caddell, on the other hand, still stands by his figures, which reflected a close race right up until the weekend before the election. On the Saturday before the election, four days after he had come off second best in the debate with Reagan, Carter was about even with Reagan, insists Caddell. But by Sunday night, he says, Carter's campaign had collapsed. Caddell's reason: the hostage issue was again in the news and again unsettled, thus reviving the public's frustration with Carter as a whole. Caddell's data shows...

Author: /time Magazine | Title: Nation: Where the Polls Went Wrong | 12/1/1980 | See Source »

Says TIME'S pollster Daniel Yankelovich: "There is every reason to assume that is what happened. When people are conflicted, they procrastinate. And that's what they did in this election...

Author: /time Magazine | Title: Nation: Where the Polls Went Wrong | 12/1/1980 | See Source »

...wants known or concealed about himself, and the image he tries to hang on his opponent. The methods are old but have never before been so professionally deployed. Nowadays a group the size of a basketball team dominates a campaign: the candidate, his fund raiser, his "issues" man, his pollster and his adman. The pollster leaves it to the Gallups or Harrises to record who is ahead; he minutely tests his candidate's trouble spots, his opponent's weaknesses, so that daily adjustments can be made. If Reagan seems weak with women, have him promise a woman judge...

Author: /time Magazine | Title: NEWSWATCH: Pirandello Would Have Been Lost | 11/17/1980 | See Source »

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